Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Why Weight Loss Surgery is Not What You Expect

If you think that a weight loss surgery is your answer to no effort slimming – think again. Surgical weight loss is not another quick fix to lose weight and look attractive without even trying. It is in fact, a commitment that is undertaken by a patient to limit his or her food intake, observing a healthy diet and exercising regularly after surgery – for as long as you shall live.

Weight loss surgery is an option for overly over-weight people to become healthy again and reduce their risk of developing weight-related disease such as diabetes, high blood pressure, cancer and heart complications. Many of surgical weight loss patients turn to surgery after they have exhausted conventional weight loss methods that usually involve repeatedly losing and gaining weight over and over again.

Being overly heavy can effect quality of life and one’s self esteem, not to mention health. Surgical weight loss can be a viable alternative to be in control for people who have excess weight of 1/5 from their ideal body weight. In fact, according to large-scale studies, weight loss surgery can significantly lower the risk of premature death in obese people by as much as 40%.

The outcome of weight loss surgery can vary from one patient to another. It all depends on how well the body adapt and how disciplined you are when following post surgery diet and workout program. Evidently, surgical is not a set and forget short cut to deal with excess weight. However, by joining a support group, you will be able to discover yummy recipes that you still get to enjoy.

Your diet will change forever as your body have. For example, if you have a lapband surgery, your calorie intake perday is only limited to 1000 to 1200. Since there is only so much food you can tolerate, choosing nutritious food over empty calories become very important. You’ll also need to take supplements for the rest of your life to ensure that you get proper nutrition.

It is also important to know that you may not be able to tolerate certain kind of food post surgery. Any junk food that carry empty calories are completely prohibited. Although there are no guarantees, on an average, patients usually lose about 60 to 80 % of their excess fat in 18 months following surgery.

Sand From the Beach – How to Clean & Keep the Sand Out of Your Home & Car From the Beach!

Sand belongs on the beach and not in your car or home. Everyone loves the beach, but unfortunately the sand loves to follow you when you leave. Though it is virtually impossible to keep every grain of sand on the beach and not in your car or home, a few basic steps can tremendously lower the amount.

1. Always wear sandals on the beach and not shoes that can trap sand.

2. Always carry toys, magazines, snacks, towels and other beach accessories in a mesh bag to allow the sand to fall out verse getting trapped in the bag to eventually end up in your car or home.

3. Place a tote in your trunk to place all beach bags, towels and chairs. The tote can be taken out of your car when you get home to wash off everything inside it.

4. Keep a small hose with attachment to wash feet off before entering your home.

5. Keep a bowl with water by the door and a towel on a hook. Clean your feet off before entering the house when coming home from the beach by sticking your feet in the bowl. Remember to put fresh water daily in the bowl to prevent bugs from attracting like mosquitoes.

6. Consider buying the Hoover Nomad Cordless Pressure Washer. Great to keep in your trunk to hose off feet, toys or chairs before getting into the car. This small unit holds 3.5 Gallons of water and is great at the beach, sporting events and anything imaginable outdoors. Long hose, 90 PSI and long battery life.

7. Keep your doormats by your home clean and new. Doormats do a tremendous job in attracting dirt when newer. Shake out regularly and spray down with a hose periodically. Keep your indoor mats clean daily and wash them weekly.

8. Consider an outdoor changing area to allow sandy bathing suits to stay outside and not inside a bedroom or bathroom. Rinse off the suit before bringing in a home.

9. Have a good stick vacuum near your entry areas to the home to capture the sand quickly. The three best stick vacuums are the Hoover Platinum Stick Vacuum, Oreck Rechargeable PR8000 and Karcher Sweeper.

10. The best vacuums indoor for capturing sand once inside the home are the Oreck XL 2000, Hoover C1404 and Koblenz Upright Vacuum.

The beach can be a very relaxing experience. Following these steps can make leaving the beach less stressful by bringing less of the beach sand home with you.

Ways People With No Money Can Make Easy Money Online

If you are reading this article, you are among the millions of people worldwide who are searching for ways people with no money can make easy money online and a better life. How do I know this? Because you have come to the realization that the more money you have, the better life you can create for yourself. If you have enough money you can pay your debts down, buy a home, buy a car, travel, put money away for retirement, save money for your children's college and so much more.

Without plenty of money you might find yourself in debt, following multitudes of bills. Without a reliable source of income you can not take care of your loved ones, feed them well and provide such simple needs as clothing, school materials and and more.

Fortunately there are ways for people with no money can make easy money online. This possibility takes some time and effort, but after learning certain skills a person can make anywhere from an extra $ 5.00 per day to $ 100 or more.

There are several ways for people with no money can make easy money online such as article marketing, classified advertising and forum marketing to name a few. Each of these ways is available to the budding entrepreneur for free; all you need is a starting point or guide. Some ways that people typically start is through such free methods as article marketing, forum marketing and classified advertising. Each of these methods can be very effective at targeting audiences on the Internet and getting them to purchase a product or service.

This is, of course, the next important aspect of making money online. You need a product or service which can be purchased online. There are many places to find products that you can market for free and make a commission on. Some responsibilities are as little as a few dollars, where others might be several hundred of dollars.